Proposal · prepared for Leymans Jewellers · 19 May 2026

A few specific fixes for leymansjewellers.co.uk.

Leymans Jewellers · Exeter · website rebuild

I rebuild small-business sites in my spare time when I can see they are leaving conversions on the table. Three things stood out on a ten-minute read of leymansjewellers.co.uk on a Tuesday morning. Three findings below, then a working rebuild you can click through.

Open live preview ↗ Read the three findings Reply to the proposal

16 SOUTH STREET · EXETER · SINCE 1887

Three eras, one South Street counter. Owner Chris Lewis since 2001. Open the live preview ↗

Three findings, in order of priority

What 139 years of South Street trading is currently leaving on the table.

A walk-through of the live site on 19 May 2026. Three things any cathedral-quarter customer notices on their phone, and what the rebuild does about each one.

01

The homepage runs on WordPress 5.8.13 with Salient/Nectar v13.0.6, and the only analytics tag firing is Universal Analytics, which Google stopped processing in July 2023.

Observation: View Source on leymansjewellers.co.uk shows WordPress 5.8.13 (the final release of the 5.8 branch, three major versions behind the current 6.7 line), the Salient theme by Nectar at v13.0.6 with WPBakery Page Builder bundled, and a single Google Analytics tag UA-141059042-31. The Universal Analytics property type was retired by Google on 1 July 2023 and stopped processing hits altogether shortly after. The tag is firing on every page load to an endpoint that records nothing.
Impact: The shop has been running blind on visitor data for almost three years. Every "where did this customer find us" question (Google search, the InExeter quarter map, Yelp, word of mouth) has had no answer since mid-2023. The aged WordPress + Salient + WPBakery stack also drags about twenty JavaScript files onto every page load for a six-page brochure site, which is the single biggest reason mobile performance scores poorly.
After rebuild: After rebuild: a single static Astro site, no WordPress, no page-builder. GA4 (or Plausible, which is lighter and ad-blocker-friendly) configured on day one so the next visitor is the first one counted. The whole front-end goes from twenty JS files to two.

02

139 years of South Street trading, three named eras across the Leyman family, an intermediate company and Chris Lewis, told in a single 65-word paragraph with no timeline.

Observation: The homepage heritage paragraph reads "Leymans Jewellers was first established as a company in 1887. The business was run by the Leyman family until 1982, when it was sold to the company that Chris Lewis was employed by. In 2001 Chris purchased the company." That is the entire heritage section. No timeline, no photo of Chris, no founding-year credential above the fold, no Organization or foundingDate schema for Google or AI assistants to read. 1887 is the year Queen Victoria celebrated her Golden Jubilee. Most jewellers in the country would build a homepage around that founding year.
Impact: On a heritage-quarter jeweller, 1887 is the single most valuable credential on the entire site. It belongs in the hero, the page title, the meta description, and the JSON-LD foundingDate so Google can surface it as a rich result. Burying it in body copy is the same kind of structural error that Spillers Records made (world-oldest credential in body text, not in schema) and that the rebuild fixes in an afternoon.
After rebuild: After rebuild: the hero reads "South Street since 1887. Today, Chris Lewis." A three-era timeline block sits in the heritage section. Organization schema carries foundingDate 1887, founder "the Leyman family", and Chris Lewis as the current owner since 2001. The "Established 1887" credential is the first thing every visitor sees.

03

The site links out to a Google+ profile in its social row, but Google+ was shut down in April 2019, so the link sat broken in the navigation for seven years.

Observation: The current site's social row carries `plus.google.com/113603991950955068375`. Google+ was shut to consumers on 2 April 2019. The link has been a 404 in the shop's navigation for seven years. The only working social link is a Twitter handle, `@leymans_jewelle`, which is the truncated 15-character form Twitter generates when an account name overruns. There is no Facebook page, no Instagram, no Google Business profile link.
Impact: A broken social link in a footer is the kind of detail that signals the site has not been maintained for years. The truncated Twitter handle reads as a half-claimed account. For a shop whose entire trust signal is "we have been on South Street since 1887," the impression of neglect on the website is at odds with the bench-craft reputation the customer testimonials describe.
After rebuild: After rebuild: the Google+ link is removed entirely. The social row carries only the channels that work, with the full handles. The Google Business profile is wired up properly so Search, Maps and the in-store-pickup grid all surface 16 South Street, the opening hours and the 5.0 Yelp rating.

Pricing

Fixed price, no hourly billing, no surprise upgrade tier.

Single fixed fee for the full rebuild plus an optional monthly care plan. The figures below are what you pay, in full.

£2,000: Fixed for the rebuild. One-off.
£150: Per month for hosting and ongoing care.
£50: Optional. Embedded chatbot trained on FAQs.

No retainer. No contract. No in-person visits, fully remote from Switzerland.

•One round of revisions before launch
•DNS cutover handled, you keep the domain in your name
•30 days of post-launch tweaks at no extra cost
•Source code handed over on day 60, you own everything

FAQ

Four questions a sole-trader jeweller actually asks.

If any answer needs a follow-up, reply with two or three 20-minute slots in the next ten days.

Do I commit to the design before any code is written? +

No. The mocks in the proposal show what the rebuilt site will look like, and you sign off on the design before any production code is written. If you have brand assets, I will respect them. If you do not, you will get a coherent visual language out of the project and own it afterwards. We can also work together to get the vibe you want into the website, and I will make sure it is SEO optimised.

Do you need to come to Exeter? Or to the shop? +

No. The build is fully remote from Switzerland. The current site is six pages of content and we can sign off every section by email, with one or two short video calls if you want them. If you would like a workbench portrait of yourself for the heritage block, your phone camera plus daylight is enough. Send it and I will compose around it.

What happens to the existing leymansjewellers.co.uk address and email? +

You keep the domain in your name. The DNS cutover happens on launch day and the change is invisible to customers. The info@leymansjewellers.co.uk mailbox carries on exactly as it does today; nothing about the email routing changes. You also keep all the existing content, photographs and customer testimonials, just on a faster, schema-rich rebuild.

How long does the build take, and what is the deadline? +

Two to three weeks from sign-off. The proposal site at /preview/ is live now and will stay up until 29 May, then come down. If the proposal lands, reply with two or three 20-minute slots in the next ten days and we can take the next step on a short video call.

Next step · one email, one decision

If the proposal lands, two or three 20-minute slots in the next ten days for a video call.

I take on three South West builds this quarter, and first confirmed wins the slot. If I do not hear back by 29 May, the proposal site comes down.

Open live preview ↗ Reply to the proposal

See the rebuild ↗

A working preview you can click through.

Opens in this tab. Three eras of South Street trading, the four service lines, the bench-side repair specialism, the visit block with a real map.